Hi All,
I don't have time at present for a long-winded all encompassing response to all the comments, so don't pick my words to pieces too much. I'll only cover a few points.
The Cover
Step 1. Take a copy of your old magazine into your local newsagents and place it beside the new one.
Step 2. Take 10 steps back (if you can)
Step 3. See which magazine name you can read and which cover catches your attention.
Remember, as mentioned by someone earlier this is how we get new members. By the way, even after looking at it for months, I still can't decide if I love or hate the propellor.
The Name
Step 1. Try to pick a good name that is short and sweet refer above, that nobody has already taken (it's impossible so give up).
Step 2. Have a competition and ask the members.
Step 3. Short list a couple of dozen names and ask the members to decide.
Step 4. Find out that since publishing the list, all the names have been copyrighted and any web address remotely similar has been taken (but can obviously be bought for a price, the members won't like that too much 'though).
The Adverts
Step 1. Pick any RAAus magazine from the last 12 months and count how many pages of adverts, not including the Members Market there are and no cheating (it'll be in the region of 29 to 30 pages).
Step 2. Do the same with the new magazine.
Step 3. Ask yourself if you prefer to have an article continued on page x and then again on page y etc, etc. Then you may have the answer as to why there appears to be lots of ads.
Step 4. The magazine needs advertising revenue to help subsidise the costs - fact. Ask yourself why there was such a variation in the rates certain advertisers (one in particular comes to mind) have previously paid for a spot in OUR magazine (with these rates inherited by the new publisher). No I will not elaborate.
The Articles
I agree, not enough due to limited space. Too many cheap ads equals not enough revenue, therefore not enough space for articles. I don't think it will be better next month either, with who knows how many pages of election statements but definately many, many more than last time. Although this is a good thing for the organisation and about time, so I for one am not too annoyed about the upcoming lack of articles. (I'll tell you, it bloody annoying to go to the trouble of writing what I thought was a good election statement and have nobody run against you, if I was running next time maybe I could use the same one).
If you can give the new editor another couple of editions to get through the problems I think we'll all end up with a better read and a lower cost than under the previous arrangements. By the same token if you're not happy with something get onto his case. The office has his number but remember to add (02) to the number.
That's it for now,
Nick
PS I did suggest the name "Fly Paper" but it didn't stick. I use it for my FTF newsletter but was more than happy to hand it over.