The Board by declaring several deficits has shown that they needed to cut RAAus costs and/or raise revenue. Why costs had risen is another matter but I think it is reasonably well known that if they had spent some money on decent IT infrastructure and top quality management staff, we would not have had to go through the pain of the registrations debacle. RAAus has also had a CASA imposed Safety Management requirement. Can't say I was all that keen on hiring a safety manager to get that done but, to be fair, we needed to get a bit more methodical about improving the safety of our flyers, their passengers and the people we fly over and I can't say it would have happened without engaging a specialist safety manager.
So, the new CEO first set out to trim costs. The big costs for RAAus are in just a few areas: Labour, Insurance and the magazine. Labour costs were being addressed with rapidly improving manual systems and the commitment to a very significant capital expenditure on vastly improving IT systems. Achieving significant savings in insurance premiums is at the mercy of the world market. The aim then for RAAus was to get more for what it cost and that has been achieved.
That left one big target . . . the glossy magazine that we all like so much. Long before my time it looked more like a newsletter and that was largely its purpose. The magazine improved in quality and size over time to the very creditable organ we have now. Over the same period, communications methods were revolutionised. Telex machines went the way of the dinosaurs, the fax machine approached the end of its product life cycle, a group of Universities came up with the interwebs. Email started hammering the nails into the coffin of snail mail and all sorts of weird and wonderful things began to emerge from eZines to facebook. The hardware went from room sized to pocket sized. We now have email newsletters that are so much more up to the minute than the magazine could ever be with its two month lag time. ADs/ANs are communicated to us by email and pretty well everybody gets their weather from the internet.
In this brave new world, you then sit down and look again at the Magazine. It is simply not what it was when it started - the only means of communicating with members other than a huge mailout. To be fair, we could survive without the magazine even if it would be a shame to lose it. Labour, Insurance and Safety Management we can not do without.
So the options facing the Board were:
Raise fees for everyone and keep the magazine as is;
OR,
Retire the magazine and save the costs and not raise fees;
OP,
Reduce printing and distribution costs by sending out exactly the same magazine electronically.
The Board argued long and hard on what to do and eventually it was seen that with a substantial saving available if the magazine did not attract paper, printing, packaging and postage costs, members who were happy (or just careful with their money) could continue to receive the magazine in electronic form while saving RAAus costs. Members who were prepared to pay for those costs by a fee increase could continue to receive the magazine in print form.
So, we have a situation where you can avoid the fee increase by giving RAAus a cost saving or you can pay higher fees and RAAus will continue to supply the more expensive paper magazine.
It is tough on those that do not have access to high speed broadband but that is outside the control of RAAus. At slower internet speeds, I guess you might have to allow it to download overnight. And, if we believe the politicians, high speed NBN is coming to us all and may even reach us in this lifetime.
True.