if you connect with journalists, you sometimes find that they are hungry for the facts, keen to be educated, and can be worked with. I talk to them quite a lot in regard to my profession, which is in the sciences, and they usually make an effort to get the facts right. There seems to be a lower level of accuracy in the media reporting on aviation, but I think one solution is for people with expert knowledge to gently correct them. Journalists (most of them) are human.