I have no problem with the current way the magazine works, I can see that the huge loss in the production costs of the magazine were not sustainable and something needed to be done to rein in the expenses and hence we have what we now, as I said I have no issues with the digital and print version, I love seeing my magazine every month and it sits on my coffee table for weeks and every time I sit down for a coffee I have another look through it until I have had enough and it goes down to the flying school coffee table.
The issues that I have is strictly from an advertisers point of view and the value for money that I would get if I advertised, pulling it out of newsagents was IMO the worst thing they could have done it reduces the people that will see my ad which reduces the possible amount of leads that I would derive from my ad, my business as such is not directly related to aviation so I need not only people like us to buy and look at my ad but other people from all walks of life, farmers, panelbeaters, etc etc and now IMO I don't get that with it only being sent to members and not being presented at the newsagents, so, as I said before, I would love to support our magazine but I need to balance how much I spend for the business or leads that I get from this advertising, so I am still assessing the deal...
David